Museum of Imagination · Franchise
Bring imagination
to your city.
Partner with MI to create a memorable, immersive boutique museum experience in your market.
The concept
Not just a museum.
An experience.
Museum of Imagination (MI) is a boutique attraction built around discovery, immersive illusions and unforgettable, shareable moments. Our concept is already operating in Sighetu Marmației, in Maramureș, northern Romania — a real-world proof of concept in a tourism destination beyond a major capital city.
PROVEN IN MARAMUREȘ, ROMANIA
From a local opening to a top-rated attraction.
Our first Museum of Imagination opened in Sighetu Marmației, in the heart of Maramureș, northern Romania. During its first year, MI Maramureș reached the #1 attraction ranking in Maramureș on Tripadvisor — a compelling early milestone for the concept.
The existing museum demonstrates the appeal of an interactive, photo-friendly experience in a smaller, tourism-driven city. Our next-generation concept builds on that foundation with a more ambitious immersive design.
01 / EXPERIENCE
Immersive by design
A playful environment that invites visitors to explore, interact and create memories.
02 / AUDIENCE
Made for discovery
An accessible attraction for families, couples, friends and visitors to the city.
03 / FORMAT
Boutique footprint
A focused visitor experience designed for adaptable urban and tourism locations.
Franchise opportunity
Your city.
Our imagination.
We are exploring partnerships with ambitious local operators who want to bring the MI experience to new cities. The franchise program is being structured around brand consistency, operational guidance and a repeatable visitor experience.
Established concept
Built on an operating museum rather than a concept that exists only on paper.
Brand & guidance
A common identity and planned operational and setup standards for partner locations.
Local opportunity
Each proposed location is evaluated for market fit, visitor demand and operational feasibility.
Investment requirements, commercial terms and availability are discussed during the qualification process. No earnings are guaranteed.
Let's build a place people remember.
The journey
How partnership works
Tell us about yourself
Share your preferred city, background and interest in operating a MI location.
Explore the opportunity
We discuss the concept, your local market and the proposed franchise framework.
Assess the location
Review the potential space, budget, feasibility and fit with MI standards.
Plan the launch
Subject to agreement, move into design, setup, training and opening preparation.
MI MARKET POTENTIAL
Your City. Your Visitors. Your Opportunity.
Explore the potential of your local market using population, annual tourist arrivals, and an adjustable visitor capture rate.
3%Capitals & metropolitan cities
Conservative planning scenario
Conservative planning scenario
6%Medium-sized tourist cities
Default planning scenario
Default planning scenario
Up to 20%High-performing tourist destinations
Upside scenario, not a forecast
Upside scenario, not a forecast
Visitor Benchmarks
Publicly reported figures from individual museums or museum operators. Different concepts, markets and reporting periods are not directly comparable.
Benchmarks are historical reported figures or stated targets, not predictions for MI. Verify original publications before using these figures in investor-facing contractual materials.
MI Visitor Potential Calculator
ESTIMATED ANNUAL VISITORS48.000Illustrative scenario — not guaranteed attendance
Based on our worldwide evaluation of museum and visitor-attraction markets, we use 3% for capital and metropolitan cities, 6% for medium-sized tourist cities, and up to 20% for destinations with particularly strong visitor potential. These are internal planning scenarios, not independently verified market averages, minimum attendance levels, or guaranteed results. The model applies the selected percentage to city population plus annual tourist arrivals; these groups may overlap, and tourist arrivals may include repeat visitors.
Franchise comparison
Two concepts.
Different opportunities.
Compare the proposed MI franchise model with the Museum of Illusions figures provided for reference.
| Franchise terms | Museum of Imagination MI | Museum of Illusions |
|---|---|---|
| Franchise fee | €50.000 | €700.000 |
| Initial investment | €100.000–€200.000 | €400.000–€700.000 |
| Royalty on revenue | 7%–15%Progressive revenue brackets | 15%Fixed rate |
| Eligible markets | Medium-sized and smaller citiesWith strong tourist flows | Capital cities and major metropolitan areas |
Disclaimer: This comparison is based on publicly available information and estimates at the time of preparation. Figures may vary by location, reporting period and source, and may not reflect the latest results. Museum of Illusions is an independent third-party brand, not affiliated with or endorsing Museum of Imagination. All trademarks belong to their respective owners.
Get in touch
Bring MI to your city.
Tell us a little about your plans. We will review your interest and discuss potential next steps.